Term
Brand
In the book, not a logo or a name but the customer's trust, created by a group of products that serve one and the same person. This is the author's definition.
12 Months to $1 Million, Ryan Daniel Moran
Explained in
- 12 Months to $1 Million, Ryan Daniel Moran
- Do More Great Work: Stop the Busywork. Start the Work That Matters., Michael Bungay Stanier
A product or company name together with the image it evokes in people’s minds.