Term
Incentive
What a person gains or loses from a choice: money, status, the approval of their group.
Same as Ever: A Guide to What Never Changes, Morgan Housel
Explained in
- Same as Ever: A Guide to What Never Changes, Morgan Housel
- Freakonomics, Steven D. Levitt and Stephen J. Dubner
a benefit or a penalty that pushes a person to behave one way rather than another