Term

Kelly

A participant in Lindstrom’s experiment for the morning show Today: her brain was scanned while she chose products in a supermarket.

Explained in

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, Martin Lindstrom
Boomerang: Travels in the New Third World, Michael Lewis
Morgan Kelly, a professor of economics at University College Dublin. He predicted the crash in house prices and the collapse of the Irish banks before they happened.
Fortune's Formula: The Untold Story of the Scientific Betting System That Beat the Casinos and Wall Street, William Poundstone
John Kelly Jr., a physicist at Bell Labs. In 1956 he linked information theory to betting and derived the criterion that bears his name.
Triggers: Creating Behavior That Lasts, Becoming the Person You Want to Be, Marshall Goldsmith, Mark Reiter
Kelly Goldsmith, the author's daughter, a behavioral researcher and marketing professor. Together with her father she studied how the wording of a question affects effort.
This Is Marketing, Seth Godin
Kevin Kelly, an American writer and one of the founders of Wired magazine. He wrote the 2008 essay "1,000 True Fans".