Term
Nucleus accumbens
A small area deep in the brain linked to anticipating reward and craving. Lindstrom calls it “the craving spot”.
Buyology: Truth and Lies About Why We Buy, Martin Lindstrom
Explained in
- Buyology: Truth and Lies About Why We Buy, Martin Lindstrom
- The Delusions of Crowds: Why People Go Mad in Groups, William J. Bernstein
A paired area deep in the brain, linked to the expectation of reward and to pleasure.
- Come as You Are: The Surprising New Science That Will Transform Your Sex Life, Emily Nagoski
A small area deep inside the brain, linked to motivation, wanting and avoidance.
- This Is Your Brain on Music: The Science of a Human Obsession, Daniel J. Levitin
A small region deep in the brain, an important part of the reward system. It is linked to the release of dopamine.