Term

Ritual

A familiar sequence of actions repeated not only because it is useful. Lindstrom believes rituals tie us to brands.

Buyology: Truth and Lies About Why We Buy, Martin Lindstrom

Explained in

• Buyology: Truth and Lies About Why We Buy, Martin Lindstrom
• The Power of Full Engagement: Managing Energy, Not Time, Is the Key to High Performance and Personal Renewal, Jim Loehr and Tony Schwartz

  For the authors: a precise, predetermined behaviour at a set time, which over time is carried out almost without an effort of will.

• Eight Dates: Essential Conversations for a Lifetime of Love, John Gottman, Julie Schwartz Gottman

  Here: a shared tradition a couple repeats and that means something to both of them, such as a yearly trip for just the two of them.

• Manage Your Day-to-Day, Jocelyn K. Glei (ed.), 99U

  A personal, repeated way of starting work: the same time, the same place, the same actions. In the book it is a way to get into work without fighting yourself.

All terms