Term

Rizzolatti

Giacomo Rizzolatti, an Italian neurophysiologist from Parma. His team was the first to notice mirror neurons in experiments with macaques.

Buyology: Truth and Lies About Why We Buy, Martin Lindstrom

Explained in

• Buyology: Truth and Lies About Why We Buy, Martin Lindstrom
• Making Up the Mind: How the Brain Creates Our Mental World, Chris Frith

  Giacomo Rizzolatti, an Italian neurophysiologist. His group discovered mirror neurons in monkeys.

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