Term

Scanner

A machine that takes cross-sectional images of the body. In the book this means the MRI machine in which the volunteers’ brains were scanned.

Buyology: Truth and Lies About Why We Buy, Martin Lindstrom

Explained in

• Buyology: Truth and Lies About Why We Buy, Martin Lindstrom
• Making Up the Mind: How the Brain Creates Our Mental World, Chris Frith

  A brain scanner: a machine that shows which areas of the brain are working harder at a given moment.

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